Marcus Samie Anderson
Marcus Samie Anderson
NHLBI BioData Catalyst® (BDC) is a cloud-based ecosystem that offers researchers data, analytic tools, applications, and workflows in secure workspaces. It is a community where researchers can find, access, share, store, and analyze heart, lung, blood, and sleep data resources. And it is one of NHLBI’s data repositories, where researchers share scientific data from NHLBI-funded research so they and others can reproduce findings and reuse data to advance science. By increasing access to NHLBI data and innovative analytic capabilities, BDC accelerates reproducible biomedical research to drive scientific advances that can help prevent, diagnose, and treat heart, lung, blood, and sleep disorders.
I was approached by the NHLBI team to help design a brand identity and marketing website for BioData Catalyst.
The logo was created by NIH’s role as an industry leader in health and research. Our goal was to voice the “Catalyst” or launch of something great and innovative that will have a continued lasting impact.
It was the 4th quarter of 2019 and we’ve been collaborating with BDC for about 3 months establishing their brand and subsequent deliverables. BDC was able to acquire funding for their project and research and the need was prevalent for a marketing website.
The lead on the project emphasized that they wanted a modern, and industrial aesthetic applied to the design. Here are the wireframes for the deliverable.
Well as we all know federal funded projects have taken a hit these last couple of months and a project such as BDC was no stranger to its effects.
The BDC team reached back out to us under new leadership and with fresh direction to bring BDC into the forefront of health research.
They desired to stray away from the angular and rigid approach from the preceding design. We were able to conduct user stories, profiles, interview, and testing to gain a grasp on what users needed to effectively navigate through the website.
Visual distractions were minimized, colors were softened, and white space was enhanced to add breathability to the page.